Digital Transformation Requires a New Approach to Technology Implementation
Companies tend to think about digital transformation as a finite project with defined start and end dates rather than as a strategic initiative. Their primary focus is on design, development, and going live with a new CX technology solution. With this approach, they overlook the critical first step: assessing their organizational readiness. Do they have the right strategy, structure, processes, and people in place to meet their business objectives?
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The Future of Sitecore: What We Learned from Symposium 2019
Sitecore
Elizabeth Spranzani, Chief Technology Officer
