Creating Intimate Digital Shopping Experiences That Scale and Convert
Jan 25, 2021
At some of the most special life milestones, Hearts on Fire is there to source beautiful diamonds for their customers
They set out to take what has traditionally been a 1-on-1 intimate shopping experience and deliver it digitally - all while meeting the expectations of their customers and upholding their brand promise.
Watch this discussion between Artie Sharpe, Technology Manager at Hearts on Fire, David Kovner, EVP Client Services at Verndale, and Sheerine Reid, Director of Product Marketing at Coveo, and explore how Hearts on Fire utilized AI-powered technologies to solve for the needs of both their B2C and B2B customers. We will hear how they managed to balance their technical, aesthetic and user experience in order to educate and engage customers in their online shopping experience.
Watch this 45-minute session and learn how Hearts on Fire:
- Improved findability and merchandising of a complex product catalogue
- Delivered a beautiful user experience while meeting deeply technical requirements
- Drove results with a single platform to manage both their public site and logged in portal experience
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