What's driving the vision for digital customer experiences (DCX) today? We surveyed 300 decision-makers across marketing and IT to find out. Get insights on how organizations perceive DCX and understand how you stack up when it comes to digital strategy, marketing, and technology.
Our survey tells us that DCX is a central part of an organization's success, and there's a desire to improve. However, DCX encompasses multiple aspects and there's no shortage of priority areas, only adding to the obstacles and challenges faced by marketing and IT. While organizations likely have a digital marketing strategy in place, only 25% say it's fully defined, implemented, and optimized across the entire business.
Download the report on what's driving digital customer experiences and how to prioritize and optimize an insights-driven strategy that delivers on business outcomes.