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Verndale has released its annual report, NECXT, exploring the near future of CX through the lens of the technologies that are shaping how brands and customers connect. The report focuses on trends in Voice, AI, IoT, and AR/VR and identifies the implications for customer data management.
NECXT technologies hold great promise for reimagined and reengineered customer experience. Leaders will foster the mindset, culture, skills, and competencies that turn that promise into reality. This report aims to help organizations advance their current initiatives or get a jumpstart if they’ve yet to apply the NECXT technologies in expanded capacities.