Common Types of Schema for Your Website
Aug 01, 2022 • 5 Minute Read

The time has come! The fourth and latest version of Google Analytics, GA4, has finally (almost) left beta and is ready for its star turn as the most widely used clickstream analytics platform on the web. The new GA4, compared to Universal Analytics (UA), brings us new features along with a privacy-first data collection method – making sure we can all keep up with the newest compliance and regulation updates to meet users’ growing demands for control of their data.
While change is not always 100% excitement and inspiration, the slight nervousness about what’s to come shouldn’t hinder your alignment with technological advancements. This is a time to embrace growth and transition to the future of analytics, and also make sure to initiate your team’s transition now before next year when it will no longer be an optional switch.
From a technical perspective, the key to the success of GA4 is a double-edged sword: The data structure is completely different from Universal Analytics and will not be comparable historically, so for teams that report YoY metrics, this can be problematic. The best way to address this proactively is to get set up in the GA4 format as soon as possible.
This transition, while unavoidable, can also be used to elevate your marketing strategy by integrating with media and cross-channel goals to enable more mature data activation strategies.
Take the following steps to get started with your transition today:
After your setup is complete, come back in 24-48 hours to make sure everything is working as expected. This should be a relatively comfortable transition if you have the proper planning and strategy in place.
If you take the time to evaluate your current setup and have the recommended implementation guide and other documentation in place, you can ensure your analytics migration project is successful and avoid unnecessary rework shortly after the transition. If you want to make sure you're set up for success with GA4 in 2023 before the current version is sunset – don’t wait. Let us help. Contact Verndale today!
Note: Universal Analytics 360 is sunsetting on July 1, 2024 (updated from October 1, 2023)