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Why Digital Strategists Should Be Excited about Episervers Acquisition of Optimizely
Sep 04, 2020 • 3 Minute Read
As a Certified Web Analyst and Episerver EMVP in Digital Strategy, an essential aspect of my role at Verndale is working with our Episerver clients to help them best leverage the platform’s various products and tools to drive better business outcomes through marketing automation campaigns, personalization, content profiling, and conversion rate optimization. I’ve had a front-row seat to Episerver’s efforts over the last few years to broaden their marketing capabilities, and I am OVER THE MOON with the news that Episerver has acquired progressive delivery and testing leader Optimizely.
Episerver is widely known for their excellence in CMS, Commerce, and Personalization — but over the past five years they have been extending more and more marketing capabilities as well. They’ve acquired or built out capabilities to aid with content and commerce personalization, user analytics and reporting, marketing automation, dynamic content profiling, and AI driven content presentation. These strategic acquisitions and home-grown capabilities have centered the customer and their data at the axis of the Episerver Universe. This commitment that has been communicated as part of this year’s Episerver’s product roadmap.
Rolling out the Optimizely suite of services solidifies Episerver’s dedication to data being at the hub of their offering. There are a few areas in which I think this acquisition and future integration will position Episerver above their competition.
Episerver is widely known for their excellence in CMS, Commerce, and Personalization — but over the past five years they have been extending more and more marketing capabilities as well. They’ve acquired or built out capabilities to aid with content and commerce personalization, user analytics and reporting, marketing automation, dynamic content profiling, and AI driven content presentation. These strategic acquisitions and home-grown capabilities have centered the customer and their data at the axis of the Episerver Universe. This commitment that has been communicated as part of this year’s Episerver’s product roadmap.
Rolling out the Optimizely suite of services solidifies Episerver’s dedication to data being at the hub of their offering. There are a few areas in which I think this acquisition and future integration will position Episerver above their competition.