Optimizely Opal Build-Your-Own-Agent Workshop
From Strategy to Execution. AI Agents In-Action.
Join Verndale and Optimizely at Verndale’s new Boston Hub for an in-person workshop focused on how AI Opal agents can drive real impact across marketing operations. Get the support you need to kick-start your agentic AI strategy.
- See practical agent demos in action across content, CRO, and lead qualification
- Learn how to identify where agents deliver the most value for your team
- Define, build, and test your own agent with guided support from Opal experts
Workshop Agenda & Details
This hands-on workshop is for marketers and digital practitioners using Optimizely.
- 9:30 - 10:00 am: Welcome, Coffee, & Pastries
- 10:00 - 11:00 am: Agent Strategy & Foundations
- 11:00 - 11:15 am: Break
- 11:15 - 12:00 pm: Live High-Impact Agent Demos
- 12:00 - 12:30 pm: Gourmet Complimentary Lunch
- 12:30 - 1:00 pm: Agent Setup & Workflows
- 1:00 - 2:30 pm: Build Your Own Agent Lab
- 2:30 - 3:00 pm: Q&A + Networking (Optional)
Meet Your Opal Guides
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Tod Szewczyk
VP, Marketing Services
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Doug Yoder
Technical Director
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Simon Chapman
VP, Enablement - Optimizely
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Elizabeth Spranzani
Chief Technology Officer
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Dawn Bovasso
VP, Experience Design
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Stephanie Saia
Practice Lead, Personalization & Optimization
Save Your Spot for the Workshop
