The 4 Digital Trends Driving the Future of Healthcare
Jun 21, 2021 • 4 Minute Read • Ross Lucivero, Chief Product Officer
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How a Leading Medical School & Health System Rebuilt Its Digital Foundation
Jun 12, 2025 • 2 Minute Read • Stephanie Nardone, Content Marketing Manager
In healthcare, digital platforms are core infrastructure. More than a brochure, the website is part of the care experience. It's a place where patients, students, and staff come to connect, learn, and take action. But too often, the underlying systems weren't built for that.
That was the reality for a prominent U.S. medical school managing over 300 individual websites. Each had its own look and feel, its own audience, and its own set of content owners.
A failed content management system (CMS) implementation had left the school with a rigid, buggy platform that disempowered authors, held back IT, and made even simple updates time-consuming.
As a result, content teams were stuck, and internal departments felt stranded. Patients, researchers, and prospective students couldn’t reliably find the information they needed. And when that happens, trust is at risk before the first appointment or inquiry is ever made.
Healthcare organizations, medical schools, and providers deliver world-class service, care, and research, but what if your audience can't find them?
The Platform Problem: It’s Not Just a Website
Legacy platforms weren’t built for today’s healthcare demands.
Many of the school’s departments had resorted to patchwork solutions or legacy workflows to manage their corner of the web. Meanwhile, IT was overwhelmed by support requests, and centralized governance was impossible. It was a textbook case of digital sprawl, and a systemic one.
This situation isn’t unique. Across the healthcare sector, legacy platforms are buckling under modern demands. They weren’t built for agility, real-time content, or seamless integration with EHRs, customer relationship management (CRM) systems, and other essential tools. And they certainly weren’t built for decentralized institutions trying to deliver a cohesive, human-centered digital experience.
The Solution: From Fragmentation to Flexibility
For an organization with multiple sites to rebuild its digital foundation, it required an enterprise-grade CMS designed for scale and self-service.
Key features needed to include:
- Modular, reusable components, allowing teams to spin up new sites faster, with consistent UX and branding.
- Self-service capabilities, empowering smaller groups and departments to manage their content without IT bottlenecks.
- Custom training programs, tailored onboarding sessions to help content authors adopt the platform quickly and confidently.
- Scalable architecture, built to support hundreds of sites without compromising performance, governance, or security.
This was both a CMS replacement and a shift in digital operations. For this medical school, the transformation was designed to provide autonomy across departments and reduce strain on central IT.
The Outcome: Empowered Teams, Better UX, and Operational Wins
Within months of implementing a new CMS, the medical school saw a significant transformation.
Content teams reported faster publishing workflows and fewer blockers. They could launch sites and manage them more efficiently and on their own. There was less duplication, less support overhead, and fewer platform workarounds.
Also, the unified infrastructure helped improve SEO and performance, which led to higher visibility and engagement. Most importantly, teams were no longer stuck waiting on IT or navigating broken systems. They had the tools, training, and flexibility to serve patients, students, and internal staff more effectively.
Key Takeaways for Healthcare and Higher Ed Organizations
- A broken platform breaks trust. Patients and stakeholders expect seamless experiences. When they can’t find what they need, they may not come back.
- You can’t scale without governance. Modular systems and self-service tools make it possible to grow without chaos.
- Training is critical to adoption. The best platform is only as good as your team's ability to use it confidently.
- Digital transformation is operational transformation. It’s not just about new tech; it’s about empowering people to move faster and smarter.
Ready to Rebuild?
If your digital ecosystem is slowing your teams down, frustrating users, and holding back growth, it's time to build a foundation that works for everyone and drives better outcomes.
What opportunities could a more connected, scalable platform unlock for your organization?
Get in touch to talk with our experts about building a digital experience that empowers your teams, engages your audiences, and grows with you.