Exploring Sitecore XM Cloud SaaS CMS
Sep 23, 2025 • 3 Minute Read • Richard Cabral, Technical Director
See All Our Insights
SitecoreAI Transforms XM Cloud with Agentic AI for Marketers
Nov 10, 2025 • 4 Minute Read • Richard Cabral, Principal Platform Architect, Sitecore
At Sitecore Symposium 2025, the company unveiled the next evolution of its SaaS-based digital experience platform (DXP), SitecoreAI. After a year of secret work, Sitecore has gone all in on AI, adding it to every aspect of the platform.
SitecoreAI does more than provide an AI chat window on every screen or an AI workflow manager (although that's in there too!). This new platform is designed to help marketers plan, create, and optimize campaigns with unprecedented speed and intelligence.
SitecoreAI: A Platform Rebuilt for the Marketer
Sitecore has spent the last year renovating the platform UX, transforming its product from disparate and acquired tools into a single fluid interface.
The new interface breaks down into common digital marketing concerns, with each section providing robust, AI-enhanced capabilities around well-understood marketing tasks.
SitecoreAI Core Features
- A "Strategy" tab provides brand maintenance tools, brief creation assistants, campaign management, and eventually a marketing calendar.
- "Design" focuses on traditional website tasks, such as page orchestration, component modification, and form maintenance.
- A "Performance" tab provides direct access to analysis dashboards, "insights", and other aspects of the customer journey.
- A new tab for "Content" provides multi-channel content management, media management (think DAM, although full integration with Content Hub is pending), and release management. Within months, it's promising to address an age-old CMS problem of managing embargoed content releases.
- The "Channels" tab provides access to site management and channel-related insights.
Every tab launches with a dashboard-like interface, featuring an integrated prompt window and context-driven suggestions to help marketers achieve their specific goals more efficiently.
Each dashboard is configurable, allowing marketers to surface their favorite reports and tools within arm's reach—most of which are delivered via agents and agentic workflows.
Agentic AI: From Assistance to Action
The final tab, "Agentic," takes these capabilities a step further. It's where Sitecore brings its AI vision to life, giving marketers the power to subscribe to, customize, or build AI agents. Agents from Sitecore, vendors, and partners will be available. And in many cases, it's as simple as asking AI to create an agent for a specific job.
As expected from an "Agentic" DXP, agents can also be chained into complex workflows based on calendar-based triggers, marketer requests, and "Signals," a dashboard in the Agentic tab where agents monitor signals. This includes SEO and traffic performance, as well as competitor trends and analysis.
Based on these signals, it can automate actions, trigger campaigns, and generate content with multiple steps, options, and audience targets. The Signals dashboard guides the marketer through campaign creation with tangible, AI-generated options at every step.
Agentic AI: Collaborative Workspaces for Teams
Perhaps the most exciting new feature is Spaces, shared dashboards that enable teams to collaborate directly with AI.
Unlike most AI interfaces, which are personal and limited in context, Spaces bring together prompts, agents, assets, and campaign tools in a single, visual workspace on a "canvas," helping teams co-create campaigns and strategies in real-time.
SitecoreAI Brings Value Out of the Gate
Unlike major releases, Sitecore isn't teasing a distant roadmap. SitecoreAI launches on November 10, 2025, just five days after the announcement at Symposium 2025. It'll be rolling out to Sitecore XM Cloud customers with no upgrade required. That means no partner intervention or client-initiated software update.
The instant availability fulfills Sitecore's SaaS platform promise of continuous innovation without the pain of platform migrations.
SitecoreAI represents a massive overhaul of Sitecore's XM Cloud interface. Aside from the new Agentic AI features, it essentially merges and re-packages existing features and products into a more task-based, single-system environment that should prove popular with marketers.
What SitecoreAI Means for Marketers
Sitecore is launching with more than 20 agents at launch, all of which are geared toward providing marketers with actionable intelligence and the ability to immediately use that intelligence to create and distribute content within the Sitecore ecosystem.
Expect faster campaign launches, more accurate targeting, and less time spent managing fragmented tools. For brands, this means smarter marketing at scale.
This is Just the Beginning
While SitecoreAI's built-in capabilities offer a lot of off-the-shelf functionality, its true potential lies in customization.
As Verndale sees it, the next wave of value will come from tailored agentic workflows. Sitecore has laid the foundation with examples of how to easily leverage AI within the platform. Now it's up to marketers and their partners to shape what comes next.
We're here to help. If you're looking for ways to configure your SitecoreAI agents for purpose-built automations and alignment with your brand's unique goals and audiences, get in touch with our team.
FAQ for Marketers on Sitecore XM Cloud
Do I need to upgrade to access SitecoreAI?
No. SitecoreAI will roll out automatically to all XM Cloud customers. Because XM Cloud is SaaS-based, you’ll receive the new interface and capabilities without needing to perform an upgrade or migration.
Will my existing content, pages, and workflows still work?
Yes. All existing assets and workflows will remain intact. SitecoreAI is a reimagined interface layer on top of the existing XM Cloud foundation.
How does SitecoreAI change day-to-day marketing tasks?
SitecoreAI enables marketers to leverage AI through a centralized dashboard by automating mundane tasks and generating marketing materials, including content creation, campaign planning, and performance reporting.
What is Agentic AI, and how does it help me?
Agentic AI provides you with a researcher as well as a helper that can execute tasks on your behalf.
What are SitecoreAI agents?
Agents are customizable AI assistants within SitecoreAI. They can analyze performance data, generate content, manage schedules, and even launch campaigns based on triggers and signals.
Is this replacing Content Hub or DAM?
No, SitecoreAI doesn't affect Content Hub or the digital asset management (DAM). SitecoreAI introduces media management directly within the new interface, and full Content Hub integration is planned for a future release. For now, the systems will complement each other.
What support is available for setup and strategy?
Verndale helps brands translate SitecoreAI into real marketing value. As a Sitecore Platinum Partner, our teams can help design agent workflows, integrate with your martech stack, and align automations to your KPIs.