As the Digital Revolution matures into the increasingly established and preferred means of interaction between businesses and their customers, the strategies, digital experiences, and platform capabilities necessary to support these relationships have continued to evolve at an incredible pace.
With so many new technologies and 3rd party options available within today's marketplace, it is often very challenging to determine where you should focus and prioritize your digital investments towards capabilities that are most important to your business and where you should postpone features, even if they are being hyped and touted within the industry.
