For the first time ever, more customer activities are taking place online than in-person. The “digital-first”customer experience we’ve been waiting for arrived overnight— leaving many companies struggling to keep up with the warp-speed of digital adoption.
This guide explains the “digital-first” difference and how to craft a proactive digital customer experience strategy. Download to learn:
How to identify gaps in your customer journey and prioritize your digital initiatives.
The difference between a company-focused and a customer-focused approach.
How to choose the right technologies to further your goals.
Strategies to drive company cultural acceptance of digital transformation.