Fortessa, a prominent player in the dinnerware, glassware, and cutlery industry, encountered a crucial challenge to improve its organic performance and conversion rates on its consumer and business websites. The objective was clear - enhance their presence in the search engine results page (SERP) and establish brand visibility across online channels.
Fortessa partnered with Verndale to tackle its digital marketing challenge head-on. Through meticulous measurement planning, we aligned Fortessa's business objectives with digital goals and key performance indicators (KPIs). Building on this foundation, we crafted a comprehensive strategy that categorizes and prioritizes keywords that is updated regularly. Driven by trends, A/B testing outcomes, and insights gleaned from close competitors, our team continuously applies improvements to optimize search engine results. Furthermore, a surge of creativity sparked social media content ideas, amplifying engagement on Fortessa's go-to platforms.
The increase in organic traffic directly and positively impacted Fortessa's B2B and B2C websites, leading to new and return visitors. The website's keyword rankings surged from 2,220 to a remarkable 8,500, nearly doubling those in the top three positions from 189 to 309 when comparing June 2022 to June 2023. Notably, Fortessa also experienced a significant increase in social media traffic, which grew by more than 400% during the same period.
Increase in Organic Traffic
Surge in Social Media Traffic
Improvement in Keyword Ranking
How We Got It Done
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