IEWC gave us one primary challenge – make it easier for users to find the right product.
With many tens of thousands of wire and cable products to choose from, the buyer’s journey
can get tangled pretty quickly. Our Experience Design solution included an automated and
dynamic process to manage the product catalog with search and find-ability at the core.
Plus, we gave their brand a boost with a refreshed look and feel that elevated the digital
experience to match the Ferrari engine we built to drive it.