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Providing Efficiency and Consistency for Users & Authors

Johnson Financial Group • Built On Optimizely


The Challenge

Johnson Financial Group, a privately held, full-service financial services company based in Racine, WI, was seeking to refresh an outdated and rigid CMS that made site maintenance and growth impossible. Their siloed business lines created a disconnect between marketing and data, and they needed a new approach to distinguish themselves in an increasingly competitive market.

The Solution

Verndale reimagined Johnson Financial Group's digital presence on Optimizely, providing efficiency and consistency to both site users and content authors, and developed a comprehensive multi-year engagement strategy that spanned all digital channels.

The Outcome

User-tested information architecture made site performance soar. The implementation and optimization of Optimizely's Content Management System (Content Cloud) prepared the firm to compete and win in ways they never have before.

How We Got It Done




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  • Allen Schweitzer

    Chief Revenue Officer

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