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Mesirow Financial

The Definition of Partnership

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Mesirow Financial is an independent, 80-year-old firm owned by their employees. Authenticity and accessibility are their core brand pillars. After developing a new brand platform, Mesirow needed a client-centric web experience that mimicked the new look, exuded the same level of authenticity of their hometown Midwestern roots, and provided clients with easy access to information.


Verndale built a new implementation of the Episerver Experience Management Platform, leading a co-design and co-development effort that ran parallel with Mesirow’s internal marketing, design, and technology departments. We also trained Mesirow’s internal IT team on the new platform. With this approach, we condensed a two-phase project into one, saving both time and money.


In sixteen weeks we designed and implemented a new and expandable digital experience that is still thriving. The Mesirow project was a testament to the power of constant internal and external collaboration to accelerate progress. We advised them on best practices, co-designed with their lead designer, and educated them on how to expand and maintain their new brand standards in a digital world.