By using our site, you agree to our use of cookies. Learn More


Helping companies stay connected to their customers, streamline processes, and boost the bottom line.

Let's Talk


  • Integrations & Connectors
  • CPQ Enablement
  • CRM Initiation
  • Organization & Maintenance
  • Lead Capture
  • Salesforce Administration
  • Revenue Operations


You can't deliver on the promise of customer-centricity without the right holistic CRM solution. Being customer-first requires strategy, tools like CPQ, integrations, and processes that capture, manage, and enable customer data. Verndale helps companies find and attract new customers, win their business, and provide better, more personalized experiences.


Let's Talk
  • Revenue Cloud & CPQ

    Salesforce Configure, Price, Quote (CPQ) is a sales tool for generating quotes quickly and accurately. CPQ works within Sales Cloud CRM and integrates with your ERP and other business technologies to ensure error-free pricing. CPQ can account for quantities, discounts, customizations, optional features of products, multiple revenue types, and incompatibilities. Verndale specializes in implementing Salesforce Revenue Cloud to increase operational efficiency, improve the B2B buying experience, and help you close more deals.

  • Sales Cloud & CRM

    Salesforce’s Customer Relationship Management (CRM) platform, or Sales Force Automation, helps you to manage your leads, contacts, accounts, and opportunities to grow your reps, relationships, and revenue. Verndale stands-up and integrates Salesforce Sales Cloud CRM to optimize your sales and marketing processes, scale your sales team, and track performance through powerful reporting.

  • Marketing Cloud, Marketing Automation, & Data

    Salesforce Marketing Cloud provides you with the tools you need to inspire engagement on every channel. Verndale supports your implementation and integration of Marketing Cloud and Pardot for marketing automation and email campaigns, as well as Interaction, Advertising, and Mobile Studios for personalization. Our in-house expertise also includes Customer Data Warehouse (CDW) / Enterprise Data Warehouse (EDW), and Customer Data Platform (CDP).

  • Service Cloud & Customer Service

    Salesforce Service Cloud provides tools to strengthen customer engagement through stellar service, enabling you to support customer interactions on any channel, automate business processes with intelligent workflows, up-level call center management with smart productivity tools, and gain insight into every customer interaction. Verndale can help you get started or help you to take greater advantage of your existing tools.

  • Integrations & Custom Applications

    The right integrations can make all the difference in connecting the dots of the customer journey, garnering insights, and levering your existing data to its fullest. Verndale has decades of experience integrating Salesforce with ERPs, Order Management Systems (OMS), Provisioning Systems, DXP/CMS platforms, commerce, and more. If you can’t find your what you need “off-the-shelf,” Verndale has the experience and skills in-house for custom application development.

Let's Talk
  • Salesforce Practice Director

    Eric Borthwick

    Eric has worked with hundreds of clients globally in mapping their business needs to the Salesforce Platform. His focus on end-to-end business processes spanning marketing, sales, revenue, experience, integration, and service clouds and his experience across verticals helps drive value for Verndale's clients. 
  • Salesforce Program Director

    Jason Lumsden

    Jason is committed to helping Verndale's Salesforce customers achieve success. His focus is in CDW/EDW/CDP Salesforce integrations that provide a 360 degree view of the customer. He's an advisor to both Google and Salesforce and in his past life ran technology for the Boston Red Sox.
  • Associate Director, Salesforce Solution Consulting

    Felipe Bellalta

    Felipe has more than 20 years of experience delivering solutions across a multitude of industries. A true architect, he brings his analytical and design skills to the digital world. Working closely with clients, Felipe identifies comprehensive technical solutions to business challenges that drive operational efficiency and move strategic initiatives forward. Felipe holds several Salesforce certifications, including Salesforce Certified CPQ Specialist.

  • Salesforce Solution Consultant

    Ashley Chase

    Ashley educates companies on Salesforce best practices in order to help them maximize their results. She holds 8 Salesforce certifications and specializes in business process optimization and maximizing platform efficiency.