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Honda Powersports

Putting Honda Powersports Digital Experience in the Fast Lane

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Challenge

A hub for products, pricing, and inspiration, powersports.honda.com is the go-to destination for #RedRiders all over the world. In order to create a faster, more impactful experience for customers and fans, Honda enlisted Verndale and Dailey & Associates to reimagine and replatform the Powersports digital experience on Sitecore CXM.

SOLUTION

Our objective was to speed up lagging, back-end processes to enable a best-in-class user experience on Sitecore, all while integrating with Honda's back office systems to enable a bi-directional flow of product data and information.

OUTCOME

Speed is now a site-wide advantage. It has led to more dealer leads via the Build & Price experience and increased page load speed, specifically on mobile, has already paid dividends on SEO rankings.

Technologies

Sitecore SOLR Akamai YouTube Vimeo Clay Tablet Transperfect Translations Google Maps Maxmind Google Analytics Adobe Tag Manager Omniture

Capabilities