A hub for products, pricing, and inspiration, powersports.honda.com is the go-to destination for #RedRiders all over the world. In order to create a faster, more impactful experience for customers and fans, Honda enlisted Verndale and Dailey & Associates to reimagine and replatform the Powersports digital experience on Sitecore CXM.
Our objective was to speed up lagging, back-end processes to enable a best-in-class user experience on Sitecore, all while integrating with Honda's back office systems to enable a bi-directional flow of product data and information.
Speed is now a site-wide advantage. It has led to more dealer leads via the Build & Price experience and increased page load speed, specifically on mobile, has already paid dividends on SEO rankings.