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Not Impossible Labs

Making the Impossible Possible

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Not Impossible solves absurdities. This renegade band of hackers, technologists, and creatives start with a singular unfairness – a paralyzed graffiti artist, a blind skateboarder, a young boy who lost his arms in wartime – and they find a way to make the impossible not impossible. In 2019, they enlisted Verndale to help them create a uniquely accessible web experience at break-neck speed – with the goal of meeting and exceeding WCAG AA & WAI-ARIA 1.0 compliance. How did we do it? By following Not Impossible’s cred of “Commit and figure it out.”


Verndale reimagined, redesigned and rebuilt Not Impossible’s website on Sitecore and integrated Siteimprove to maximum impact and accessibility in minimal time. We applied inclusive design principles at every step, from colors and fonts, to video transcriptions, screen reader compatibility, contrast, and a self-service toolbar to control accessibility settings.


Not Impossible’s new enterprise CMS solution empowers the organization to tell more stories, reach more people, do more good, and make more things possible. In a 2020 accessibility analysis of the top 1,000,000 home pages, Not Impossible ranked in the top 1% with zero accessibility errors.


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