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Stanley Black + Decker

Next Up On This Old Site: A Fully Renovated, User-Centric Digital Experience

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Stanley Black & Decker makes powerful tools that empower the people who build our world. They needed an equally powerful digital tool that enabled their global customers to communicate, learn, and share their experiences across the entire brand family. Over time multiple brand websites had been created with different strategies on different digital platforms, creating confusion, inconsistency, and inefficiency


We put all our Verndale tools to work – crafting a technologically unified and dynamic new user experience with updated branded assets. The new site made it possible for consumers to find and post ratings and reviews, participate in polls and discussion forums, and share their own DIY ideas. On the back-end we integrated a Sitecore foundation that made it easy for the Stanley Black + Decker team to keep the content fresh, facilitate community participation, and collaborate with DIY users around the globe in dozens of languages.


We built a Sitecore enterprise service layer to unify the technical solution, employing a SAP Hybris connector to integrate product and experience management. And a Salesforce integration allowed customer service teams to interact with the re-envisioned support section. The end-result was a platform that can be easily extended across the vast suite of Stanley Black + Decker brands.


Sitecore Salesforce SOLR Akamai YouTube Clay Tablet Live Person Maxmind Google Analytics Google Tag Manager Hybris