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Optimizely Opal Build-Your-Own-AI-Agent Workshop

From Strategy to Execution. AI Agents In-Action.

Join Verndale and Optimizely for an in-person workshop focused on how Opal AI agents can drive real impact across marketing operations. Get the support you need to kick-start your agentic AI strategy.

  • See practical agent demos in action across content, CRO, and lead qualification
  • Learn how to identify where agents deliver the most value for your team
  • Define, build, and test your own agent with guided support from Opal experts 

Bonus: attendees will be invited to book a complimentary 1-hour strategy session with Verndale after the event.

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Workshop Agenda & Details

This hands-on workshop is for marketers and digital practitioners using, or interested in using Optimizely Opal alongside any other Optimizely products.

  • 9:30 am - 10:00 am: Check-In and Welcome
  • 10:00 am - 11:00 am: AI Agent Strategy & Foundations
  • 11:00 am - 11:15 am: Break
  • 11:15 am - 12:00 pm: Live High-Impact Agent Demos
  • 12:00 pm - 12:30 pm: Gourmet Complimentary Lunch
  • 12:30 pm - 1:00 pm: Agent Setup & Workflows
  • 1:00 pm - 3:00 pm: Build Your Own Opal AI Agent Lab + Q&A

All day refreshments and snacks will be provided by Convene's Nourish Café.


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Meet Your Opal AI Agent Guides

  • Tod Szewczyk

    VP, Marketing Services

  • Doug

    Doug Yoder

    Technical Director

Save Your Spot for the Workshop

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