On Demand Webinar: What's the ROI of Customer Experience
May 07, 2021
Some marketing metrics are easier to measure than others. Click-through rates? Easy. The ROI on investments made to deliver against customer experience (CX)? Not so easy.
Listen in as noted author and industry expert Greg Kihlstrom sheds light on how to prove the ROI customer experience (CX) in this on-demand webinar.
Among the topics discussed are:
- How to make a business case for the digital customer experience.
- What is return on customer experience and how to measure and improve upon your baseline.
- What method of analysis needs to be in place to measure experience initiatives.
- How to operationalize great experiences in a repeatable and adaptive way.
- Q & A session
Greg has worked with some of the world's leading organizations on customer experience, employee experience, and digital transformation initiatives, both before and after selling his award-winning digital agency, Carousel30 in 2017. Among the brands he has advised are Choice Hotels, Coca-Cola, Dell, GEICO, Marriott Hotels, and Starbucks.
View the Webinar
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