Some marketing metrics are easier to measure than others. Click-through rates? Easy. The ROI on investments made to deliver against customer experience (CX)? Not so easy.
Listen in as noted author and industry expert Greg Kihlstrom sheds light on how to prove the ROI customer experience (CX) in this on-demand webinar.
Among the topics discussed are:
Greg has worked with some of the world's leading organizations on customer experience, employee experience, and digital transformation initiatives, both before and after selling his award-winning digital agency, Carousel30 in 2017. Among the brands he has advised are Choice Hotels, Coca-Cola, Dell, GEICO, Marriott Hotels, and Starbucks.