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Cleary Gottlieb

User Acquisition Soars Through Site Enhancements

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challenge

Cleary Gottlieb has helped mold the globalization of the legal profession for more than 60 years. Verndale was brought on board to complete the Sitecore implementation of a new and improved corporate website that would drive better engagement and deliver a better experience across devices.

SOLUTION

Through an implementation of the latest version of Sitecore, improved information architecture and site search, and seamless integrations with third-party platforms, Verndale was able to bring Cleary's brand promise to life in a way that not only invited more new users in, but also gave them a reason to stay awhile.

OUTCOME

Cleary Gottlieb’s acquisition metrics have soared. They’ve experienced a 67% increase in users, 74% increase in new users, and 47% increase in sessions. For their mobile experience, their platform boasted more mobile traffic and had better engagement, with sessions increasing by 54% and their bounce rate decreasing by 12%.

Technologies

Sitecore Google Analytics SOLR Vimeo

Capabilities