Case Study Making the impossible possible

Pushing the boundaries of inclusive design.

Not Impossible solves absurdities. This renegade band of hackers, technologists, and creatives start with a singular unfairness - a paralyzed graffiti artist, a blind skateboarder, a young boy who lost his arms in wartime – and they find a way to make the impossible not impossible.

Accessibility Score

Accessibility Score


Redesign Not Impossible’s website for maximum impact and accessibility in minimal time. Exemplify the charge of building an optimally inclusive user experience in every step of the process.

NIP for Mobile

< 2 SEC
Avg. Page Load Time

NIP for Mobile


Accessibility is a central theme for all Not Impossible projects, so we designed their new website to meet the highest of standards. We leveraged best practices in inclusive design, user testing, and a new instance of Sitecore 9 to dramatically improve information architecture and ensure accessibility across technologies regardless of limitations, keeping in mind the five most important factors for full user participation: perception, understanding, navigation, interaction, and contribution.

NIP Optimization

Quality Assurance Score


From colors and fonts, to video transcriptions, screen reader compatibility, contrast, and a self-service toolbar to control accessibility settings, Not Impossible’s new enterprise CMS solution empowers them to tell more stories, reach more people, do more good, and make more things possible.