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Episerver + OPTIMIZELY
PREMIER platinum partner

Uniquely positioned to deliver exceptional experiences across content and commerce.


Verndale is one of two Premier Platinum Partners in the United States, is recognized as the first agency in the world to have earned all five Episerver Specialization classifications, and is leading the way again in delivering comprehensive experimentation solutions with Optimizely.


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  • Extensive experience across the Episerver commerce suite delivering high-impact customer experiences for both B2B and B2C organizations. Verndale was recognized as a Platinum partner to Insite Software (now Episerver B2B Commerce Cloud) prior to Episerver's acquisition of Insite in Dec 2019.

  • We turn hypotheses into proof points through smart, targeted experiments that enable better and faster decision-making.

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  • Through real-time predictive analytics, the Verndale team leverages Episerver's Idio platform to  close the gap between what customers want and what businesses can offer. Verndale tailors each clients Idio instance to predict the interests and intent of every individual buyer and automatically deliver hyper-relevant content to better engage each customer for improved business results and brand affinity.

  • We are proud to have contributed seven free apps to the Episerver Marketplace which are focused on decreasing time-to-value, and making the lives of content authors a little easier.

  • Episerver's DXC offering takes all of the pain out of the hosting and infrastructure of a typical DXP platform. With many DXC implementations under our belt, Verndale has crafted our Support and DevOps processes to fit perfectly with DXC.

  • The movement of content and data is paramount to the success of an Episerver launch and we work with our clients to define the approach to inventorying, mapping, and ultimately loading content and data into the new system using a variety of techniques from manual entry to automation.

  • Episerver's Visitor Intelligence collects data from anonymous leads and known customers within Episerver Profile Store (i.e. Episerver's Customer Data Platform) so you can track each users path and interaction to conversion. Profiles can be configured to capture and display information that is business relevant and use actual user data to increase engagement. The Verndale team leverage Visitor Intelligence to help business capture actionable online and offline user interactions to better understand a holistic customer experience.

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  • Technical Director

    Doug Yoder

    Doug has over a decade of web technology experience. He specializes in globalization and translation strategy and helps companies find the best solution for their business and end users. 
  • Senior Engineer

    Francisco Quintanilla

    Francisco has more than 10 years of expertise working with .Net technologies. He has a special focus in commerce and design patterns.  
  • Technical Director

    Bill Cronin

    Bill has over 25 years of commerce technology experience. He's certified in multiple Commerce, PIM, and CMS platforms and specializes in complex commerce scenarios like perishables and gifting. 
  • Commerce Practice Director

    Jeff Pratt

    Jeff leads digital strategy and program implementation for Verndale's Commerce clients. His emphasis on the importance of business value when determining digital priorities helps companies identify and assert their unique value to their customers.