Engineered for Scale and Story

We partnered with Questrom to design and develop a fully customized WordPress website powered by the block-based editor. This approach unlocked flexible layouts, unique page designs, and a more intuitive and visual editing experience for content authors. A robust main navigation was introduced to guide prospective students quickly to the information most relevant to them. This refreshed design brings new energy to the brand by infusing core colors throughout the experience and highlighting vibrant, authentic imagery and video featuring students, faculty, campus life, and the city of Boston. Additionally, purposeful animation enhances engagement while maintaining clarity and usability. The platform also integrates seamlessly with Boston University’s internal systems, including centralized course feeds, faculty profiles, events, and insights, ensuring dynamic and up-to-date content across the site.

The result is a modern, high-performing website that enhances the student experience while empowering Questrom’s team with greater flexibility and control. Intuitive navigation and compelling visual storytelling create a clear pathway for prospective students exploring programs and opportunities. With improved content management, optimized performance, and seamless system integrations, Questrom now has a scalable digital foundation that supports recruitment efforts and long-term growth while reinforcing its position as a leader in business education.