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Decades of experience delivering billions of dollars in online revenue for our industry-leading B2B and B2C clients.

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  • Platform Implementation
  • Commerce Strategy
  • Design & UX
  • Digital Marketing
  • Product Data Services
  • Development


Our clients have built their business delivering high-touch customer experiences founded on trust and personal relationships. The opportunity for dramatic growth in commerce lies in not replacing those pillars, but amplifying and extending them through digital solutions. Our veteran Commerce team helps organizations meet and exceed customer expectations, stay ahead of change, and unlock better business outcomes.
  • Commerce Practice Director

    Jeff Pratt

    Jeff leads digital strategy and program implementation for Verndale's Commerce clients. His emphasis on the importance of business value when determining digital priorities helps companies identify and assert their unique value to their customers.
  • Technical Director

    Bill Cronin

    Bill has over 25 years of commerce technology experience. He's certified in multiple Commerce, PIM, and CMS platforms and specializes in complex commerce scenarios like perishables and gifting. 
  • Director, Technology Solutions

    Jason Hedlund

    With over 20 years of CMS experience, Jason is a content management and ecommerce expert. He helps companies realize the value of their PIM solution.
  • Digital Marketing Manager

    Shawn Haley

    Shawn's an all-around digital marketing expert:  with experience in SEO, inbound marketing, paid search, SEM, analytics, and technical optimization. His bread and butter is delivering data-driven digital strategy solutions that speak to the needs of clients. 

Technology Partners

Our Commerce team leverages deep experience and strategic relationships with partners that are engineered to drive growth.

Insights from our team