WATCHING THE CX HORIZON

Download our annual report exploring the key technologies that are shaping the future of customer experience.

NECXT Maturity Scale

Complete this short survey to assess your organization’s digital maturity with the technologies covered in the NECXT report.

TAKE THE SURVEY

NECXT Maturity Scale

1 of 10

First, let's get to know each other

How many employees does your organization have in the US?

Please select only one option

2 of 10

Within which sector is your organization?

Please select only one option

3 of 10

By how much do you believe that your organization needs to improve in the following areas of the customer experience?

Please select an option in the group

1 of 5

  • Customer experience strategy
  • Technology utilization
  • Data collection and utilization
  • Consistent omni-channel experience
  • Personalization of the customer journey

4 of 10

Which areas of the customer experience do you believe that your organization currently finds challenging?

Please select one or more options

5 of 10

Has your organization ever lost customers as a direct result of any of the following reasons?

Please select one or more options

6 of 10

Which of the following evolving technologies does your organization currently leverage specifically for enhancing the customer experience?

Please select one or more options

7 of 10

Where is your organization in relation to the following aspects of voice technology for the customer experience?

Reimagining navigation and information architecture to support voice interactions
Please select only one option

8 of 10

Where is your organization in relation to the following aspects of AR/VR for the customer experience?

Overlaying the physical view with digital information via AR (e.g. product details, reviews, pricing etc.)
Please select only one option

9 of 10

Where is your organization in relation to the following aspects of AI/ML for the customer experience?

1:1 marketing and customer service
Please select only one option

10 of 10

Where is your organization in relation to the following aspects of IoT for the customer experience?

Feeding marketing technology systems with IoT data to take action on customer insights
Please select only one option

NECXT Maturity Scale
  • 1 OF 10 How many employees does your organization have in the US?
  • 2 OF 10 Within which sector is your organization?
  • 3 OF 10 By how much do you believe that your organization needs to improve in the following areas of the customer experience?
  • 4 OF 10 Which areas of the customer experience do you believe that your organization currently finds challenging?
  • 5 OF 10 Has your organization ever lost customers as a direct result of any of the following reasons?
  • 6 OF 10 Which of the following evolving technologies does your organization currently leverage specifically for enhancing the customer experience?
  • 7 OF 10 Where is your organization in relation to the following aspects of voice technology for the customer experience?
  • 8 OF 10 Where is your organization in relation to the following aspects of AR/VR for the customer experience?
  • 9 OF 10 Where is your organization in relation to the following aspects of AI/ML for the customer experience?
  • 10 OF 10 Where is your organization in relation to the following aspects of IoT for the customer experience?

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