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Feed My Starving Children

Boosting Impact Through Improved Experience

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CHALLENGE

Feed My Starving Children is a global non-profit that tackles world hunger by sending more than 229 million volunteer-packed, nutritious meals to over 70 countries. FMSC partnered with Verndale to complete a digital transformation of fmsc.org, FMSC’s volunteer registration system, MyFMSC community, and their fundraising platform.

SOLUTION

FMSC needed a solutions that enabled a consistent increase in engagement with volunteers and donors - providing a user experience that tells the story of a specific volunteer’s direct impact. Leveraging Sitecore as the technological foundation we developed a new site, personalized member portal and volunteer registration system optimized for engagement.

OUTCOME

Dynamic design and personalization with a focus on storytelling and engagement, enabled by data from a custom central data warehouse, delivered a 39% increase in online donations and a 25% increase in page views.

Technologies

Sitecore SOLR Google Analytics

Capabilities